Sep
18

I’m still a Mac but I like the new Ad

Hodgman lookalike    

Hodgman lookalike… aka Sean

Microsoft finally came out with a pretty good counter punch to the I’m a Mac ads that have been mocking the PC for a few years now. It briefly starts off with a Hodgman lookalike ( who apparetly is an employee sean@windows.com ) that says he has been made in to a sterotype… it then shows various people including some famous people saying I’m a PC and generally something cool about themselves. 

I think this type of ad is great because it goes directly at what Apple is trying to make people feel, PC’s are for losers. Now I know Apple is talking about the computer and not the users, but because of how corny PC is portrayed it does lead you to feel that you shouldn’t be caught dead with one.

CP+B took a lot of crap for the Seinfeld ads, I hope at some point there is an article talking about the direction/strategy they were trying to go.

Anyways click the image to watch the ad and you can read TechCrunch’s take on it.

Nov
25

Digital Billboards = Awesomeness

Digital BillboardsSo our Atlanta office is relatively close to the expressway and at our exit is one of these new Digital Billboards. This thing looks amazing to me, it is super bright and crystal clear. From what I can tell the ads displayed are on a loop, display for a few seconds, and move on to the next. Now I might be wrong but I also assume that this tower has an internet connection so ClearChannel (whoever) can change the ad lineup from their home base.

To me this is amazing, I can think of a ton of cool applications for this (I’m probably not alone), from what I understand right now it takes about 24 hours to get your ad changed on the billboard but, what if the ad was able to take in some information over the internet like weather for example around the billboard location and display a different message or product based on that info. I can see the StarBucks ad right now saying “It’s cold out there! Take the next exit for a Venti NonFat Caramel Macchiato.”

With all the new media like these billboards, digital signage, iPhone, etc. it is an exciting time to work in New Media.